Ozone Landing Machine
Case study: Save a Playa
A/B testing for your whole store
Ozone Landing Machine shows each new visitor the next of up to five complete designs, from the home page to checkout, and counts only paid first orders. At Save a Playa, five storefronts have shared the same traffic since September 28, 2026.
The challenge
5.39%
is what a beauty and personal care website converts, on average. Every redesign is a bet on beating it.
Source: Dynamic Yield by Mastercard, eCommerce conversion rate benchmarks.
Stop redesigning on opinion. Let your buyers vote.
Save a Playa pays for much of its traffic through Meta and TikTok ads. Every visit that lands on a weaker page is ad money spent for less.
The brief to Ozone was not a button-color test. Build complete new versions of the store from customer research, split new visitors evenly between them, count only first orders that were paid, and make switching to the winner one click. That became Ozone Landing Machine.
The test
Live on saveaplaya.org since September 28, 2026.
Complete designs in the test
5
The current store plus four new designs, each with its own home page, product pages, cart and checkout.
Of new visitors per design
1 in 5
Round robin: visitor 1 sees design 1, and visitor 6 sees design 1 again.
What counts as a sale
First orders
Paid orders from new customers. Bots, browser prefetches and staff are never recorded.
When a design wins
95%
Its chance to beat the current page, once the current page has 300+ visits.
What we built
Six things Ozone Landing Machine does, all running on saveaplaya.org.
A WordPress plugin on WooCommerce. The designs are sub-themes of the store’s own theme, so they share its products, prices, stock and checkout.
Hands each new visitor the next design in line.
An atomic counter assigns the designs in turn, so the split stays even when visitors arrive in the same second. In testing, twenty visitors arriving at once split exactly four per design.
Keeps every shopper on one design.
A returning visitor sees the design they first saw for 90 days, on every page in the test, so no buyer compares two versions of your store.
Tests complete storefronts, not buttons.
Each design can bring its own home page, product pages, cart and checkout. A page a design does not change falls back to your current one.
Counts only paid first orders.
A conversion is a paid order from a customer with no earlier order under the same billing email. Bots, browser prefetches and logged-in staff are never recorded.
Shows each design's chance to win.
The dashboard runs 20,000 simulated draws from each design's visits and orders and shows its probability of beating your current page, next to the rule for when to switch.
Makes the winner your default in one click.
One click on the dashboard makes the winning design your default page. Search engines and bots always get the default, so Google indexes one version of your store.
See it on a real store first.
Save a Playa: brand, WooCommerce store, 200,000+ units sold, and the test that decides its next home page.
What it means for you
Ozone Landing Machine comes with the Galactic plan.
One plan keeps your store online and gives you the machine that finds its best-selling design. You pay for new designs only when you want them.
Galactic plan
$190
a month, month to month
Ozone Landing Machine on your store, with its dashboard and the one-click switch to the winner.
Secure hosting with a firewall and nightly backups, or we plug into your server.
Fixes in one business day and support from a senior team on your time zone.
New designs for the test
$60
an hour, the member rate
Our designers build each new version of your store from your customer research.
AI drafts every design; senior designers and developers review it before it ships.
You approve the estimate before a single hour is billed.
Money-back guarantee
14 days
from the day you join
If within the first 14 days you decide Ozone is not the right fit for your store, we refund your first monthly payment in full.
Month to month, no long contracts. Pause or cancel anytime.
Not sure your store has the traffic for a test? Book a call and we will tell you, or tell you to wait.
Getting started
Your test starts from a running platform, not a blank page.
The same plugin that runs on saveaplaya.org, set up on your store by the team that built it.
Week one
We install Ozone Landing Machine, connect it to your WooCommerce orders and choose the pages it rotates: home, product pages, cart and checkout.
Week two
Our designers build the new versions from your customer research, as sub-themes of your own theme, and check each one on phone and desktop.
Week three onward
The test runs. You follow visits, first orders and each design's chance to win on the dashboard, and one click makes the winner your default page.
Questions
A/B testing on a live store, explained.
How much traffic does a test need?
The rule to switch needs 300+ visits on your current design and a design with a 95% chance to beat it. With five designs, each one gets one in five new visitors, so plan for at least 1,500 new visitors before the first decision. Fewer designs need less traffic.
What counts as a conversion?
A paid order from a new customer: someone with no earlier paid, on-hold or refunded order under the same billing email. Repeat buyers, bots, browser prefetches and logged-in staff are never counted.
Will a returning customer see a different design?
No. A visitor keeps the design they first saw for 90 days, on every page in the test.
What happens to SEO?
Search engines and bots always get your default page, so Google indexes one version of your store.
Does it work with my store?
It runs on WordPress with WooCommerce. The designs are sub-themes of your store’s theme, so they share your products, prices, stock and checkout. Other platforms are not supported.
Who designs the new versions?
Our designers, from your customer research, on the Ozone Agentic Pipeline: AI drafts, senior designers review. Design hours run at the $60/hr member rate, after you approve the estimate.
Is it included in my plan?
Yes. Ozone Landing Machine comes with the Galactic plan at $190 a month, month to month, with a 14-day money-back guarantee.
When will Save a Playa's results be published?
When the rule turns green: a design with a 95% chance to beat the current page after 300+ visits. We will add the numbers to this page then.
Stop guessing which page sells. Let your buyers decide.
Up to five designs, the same traffic, and only paid first orders counted. The winner becomes your default page.
Included in the Galactic plan: $190 a month, month to month, with a 14-day money-back guarantee.