WooCommerce D2C case study
A natural deodorant, a WooCommerce store behind 205,000+ orders.
Brand, store, checkout, pixels and three growth platforms, built and kept running by one dedicated nearshore developer in Colombia, directed from Orlando.
WordPress · WooCommerce · WhatsApp Business API · Meta CAPI
Counted on real orders
205,000+
orders through the WooCommerce store
43%
of them close inside a WhatsApp conversation
+80%
repurchases since Second Order went live
1 in 5
quiet WhatsApp leads revived by an AI agent
Order count published on the store’s own home page · platform figures from the store’s WooCommerce data, Jan 2024 to Sep 2026
The challenge
A product people love, sold one conversation at a time.
Most of the revenue closes in chat. That breaks the usual stack three ways: the ad platforms cannot see the sale, nobody can follow up on every conversation that goes quiet, and the store has to convert on a phone, on a slow connection, in Spanish.
The brief was never a website. It was a brand, a store, a checkout, honest attribution and a growth engine, all of it kept running while the store kept selling.
What we built
Six pieces, one dedicated developer.
foundation
Brand and web presence
Identity, art direction and a WordPress site on a standalone block theme. Core Web Vitals and hosting on the same seat.
foundation
Store and checkout
Built to convert on a phone. WhatsApp orders land in WooCommerce carrying the same attribution as web orders.
foundation
Pixel integration
Meta pixel plus server-side events, so chat purchases still reach the ad platforms with their source intact.
platform
Revive
An AI sales agent that reopens quiet WhatsApp leads at the hour they actually reply. 1 in 5 answered.
Read the story →platform
Second Order
Retention analytics on 43,000+ customers: who is due, who lapsed, what next month looks like, plus the tool that reconnects them.
Read the story →platform
ROAS Link
True ROAS on real orders beside what Meta reports, with a written weekly review by Claude through a custom MCP server.
Read the story →
“Thanks to Ozone Group, our website saveaplaya.org is disrupting e-commerce in Colombia, and soon we will do it worldwide.”
Jorge Consuegra
CEO, Save a Playa
What it means for you
The same developer seat is open to your store.
Month to month, on US time, no recruiting fees. Every seat includes an open license to the platforms that run this store’s growth.
Part time · 80 hours
From $2,500
per month
- One senior full-stack developer, half time
- Open license to one platform of your choice
- Design, build and hosting in one place
Full time · 160 hours
$3,900
per month, flat
- One senior full-stack developer, full time
- Open license to all three platforms: source, schema and prompts
- Landing pages, pixel integration, custom API and MCP work
Stop the seat and the platform stays on a $900 a month license: hosting and support included, updates at $60 an hour.
Questions
About the store, and about getting one like it.
What is Save a Playa?
A 100 percent natural deodorant made in the Colombian Caribbean, sold direct to consumer at saveaplaya.org. Every purchase funds beach cleanups through its foundation. The store has passed 205,000 orders.
Who built the Save a Playa store?
Ozone Group: the brand, the WordPress site on a standalone block theme, the WooCommerce store and checkout, the pixel integration, and the three growth platforms (Revive, Second Order, ROAS Link), built and run by a dedicated nearshore developer in Colombia, directed from Orlando, FL.
What is the stack?
WordPress and WooCommerce on Pete Panel hosting, Meta pixel with server-side events, the WhatsApp Business API, and three custom platforms on PHP, Laravel and JavaScript with Claude and Gemini behind the analysis. Every change ships from a staging copy after senior review.
How much of the sales come through WhatsApp?
43 percent of orders close in a WhatsApp conversation. Those orders land in WooCommerce with the same attribution as web orders, so the ad platforms and the weekly review both see them.
What did the growth platforms change?
Second Order’s reconnection tool lifted repurchases by more than 80 percent on a two-month repurchase cycle. Revive brought back 1 in 5 WhatsApp leads that had gone quiet. ROAS Link replaced platform-reported ROAS with true ROAS on real orders.
Can I get the same for my store?
Yes. Hire an Ozone nearshore developer and you receive an open license to the platforms: all three with a full-time seat ($3,900 a month, 160 hours), one of your choice with a part-time seat (from $2,500, 80 hours). Month to month; if you stop the seat, the platform stays on a $900 a month license with hosting and support, updates at $60 an hour. See nearshore developers.