A natural deodorant, a WooCommerce store behind 205,000+ orders.
Brand, store, checkout, pixels and three growth platforms, built and kept running by one dedicated nearshore developer in Colombia, directed from Orlando.
WordPress · WooCommerce · WhatsApp Business API · Meta CAPI
orders through the WooCommerce store
of them close inside a WhatsApp conversation
repurchases since Second Order went live
quiet WhatsApp leads revived by an AI agent
Order count published on the store’s own home page · platform figures from the store’s WooCommerce data, Jan 2024 to Sep 2026
A product people love, sold one conversation at a time.
Most of the revenue closes in chat. That breaks the usual stack three ways: the ad platforms cannot see the sale, nobody can follow up on every conversation that goes quiet, and the store has to convert on a phone, on a slow connection, in Spanish.
The brief was never a website. It was a brand, a store, a checkout, honest attribution and a growth engine, all of it kept running while the store kept selling.
Six pieces, one dedicated developer.
Brand and web presence
Identity, art direction and a WordPress site on a standalone block theme. Core Web Vitals and hosting on the same seat.
Store and checkout
Built to convert on a phone. WhatsApp orders land in WooCommerce carrying the same attribution as web orders.
Pixel integration
Meta pixel plus server-side events, so chat purchases still reach the ad platforms with their source intact.
Revive
An AI sales agent that reopens quiet WhatsApp leads at the hour they actually reply. 1 in 5 answered.
Read the story →Second Order
Retention analytics on 43,000+ customers: who is due, who lapsed, what next month looks like, plus the tool that reconnects them.
Read the story →ROAS Link
True ROAS on real orders beside what Meta reports, with a written weekly review by Claude through a custom MCP server.
Read the story →
“Thanks to Ozone Group, our website saveaplaya.org is disrupting e-commerce in Colombia, and soon we will do it worldwide.”
The same developer seat is open to your store.
Month to month, on US time, no recruiting fees. Every seat includes an open license to the platforms that run this store’s growth.
Stop the seat and the platform stays on a $900 a month license: hosting and support included, updates at $60 an hour.
About the store, and about getting one like it.
A 100 percent natural deodorant made in the Colombian Caribbean, sold direct to consumer at saveaplaya.org. Every purchase funds beach cleanups through its foundation. The store has passed 205,000 orders.