Case study: Save a Playa
Marketing attribution platform
ROAS Link ties every order to the Meta campaign that paid for it and shows the real return next to the number Meta reports, campaign by campaign. At Save a Playa, over the last 30 days: 2.29x total ROAS on real orders and 5.68x MER on an account that started at 1.6x, against a 1.54x median for beauty brands. A frontier model recommends, a senior human decides.
is the median Meta Ads ROAS for beauty brands, personal care included, against a 1.88x median across all of e-commerce. Source: Triple Whale, Facebook Ad Benchmarks by Industry, updated 18 August 2026 (40,000+ brands, August 2025 to July 2026, Meta-reported ROAS).
Beat the industry’s ROAS, and not by a little.
The industry numbers are blunt: a beauty brand gets back 1.54 dollars for every dollar it spends on Meta, below the 1.88 median of e-commerce, and the number is falling year over year. Worse, it is Meta’s own number. The platform attributes every sale it can claim and never sees the order that closed on WhatsApp or the customer who came back through the link in bio, so the ROAS in the ad manager and the ROAS in the bank account are two different figures.
Save a Playa, a natural deodorant, sat at that industry level: 1.6x. The brief to Ozone was to know the real number first, matching every order to the campaign that paid for it, and then to move it well above the category with a weekly decision loop on the reconciled data. That challenge became ROAS Link.
47% above the beauty median on Meta’s own measure, and still above it on the store’s.
Six things Meta’s ad manager cannot tell you.
A nightly sync of the Meta Marketing API against your store’s orders, on any CMS or custom-built store, with Gemini reading every creative and Claude reading the account. One deployment per client, its own database, nothing shared.
True ROAS, campaign by campaign
Every campaign, ad set and ad syncs nightly; each row's revenue is replaced by the store orders whose UTM matched it. Unmatched rows are disclosed, not hidden.
WhatsApp sales credited to the ad that started them
Orders closed on WhatsApp carry no UTM, so Meta never sees them. They are pulled per campaign and per creative, split by where the order closed, never double-counted.
New-customer ROAS
Repeat purchases are subtracted per campaign, ad and source. NC-ROAS is the return from first-time buyers only, plus a buyer split by gender, city and hour.
Where every dollar landed
Store revenue reconciled bucket by bucket: Meta campaign, WhatsApp, link in bio, other UTMs, none. With MER, sales by source, and a daily trend against your breakeven.
An AI that watched every ad
Gemini watches each ad and writes a structured reading: transcription, on-screen text, storyboard, hook. Top creatives ranks ads with delivery metrics and the asset.
Built for Claude to read
A 22-tool MCP server hands the reconciled account to Claude: campaigns, ads, daily series, deep dives, creative library. Two workflows turn it into copy and video timelines.
Hire the developer, and the platforms come with an open license.
In the agentic era e-commerce companies need a solution tailored to their own store to get ahead of the industry’s average metrics, not another tool with the same defaults as everyone else.
The ROAS Link core with its updates, and every customization made for your account, kept running on our server or yours. Hosting and support included. No development hours; when you need them, $60 an hour. Month to month.
Both seats: one month minimum, paid in advance via PayPal or Payoneer, no recruiting fees, cancel any time after the first month.
The real number is on the table by the end of week one.
Your developer operates as an extension of your team, tailoring any required functionality on the fly through their Slack rotation. Nothing is written back to your ad account or your store at any stage: the platform reads, a person decides.
Week one
We connect the Meta Ads API to your ad account with read access only, wire the order connector to your store, WooCommerce or any other CMS, set the UTM convention on your ads, and run the first nightly sync into a database dedicated to your account. By the end of the week you see Meta's ROAS next to the ROAS on matched orders, campaign by campaign, with the unmatched rows disclosed rather than hidden.
Week two
WhatsApp orders are credited to the ad that started them, repeat purchases are subtracted to get new-customer ROAS, and store revenue is reconciled bucket by bucket against your breakeven. Gemini reads every creative in the account, and the first weekly decision loop runs on the reconciled data: a frontier model recommends scale, hold or stop for each campaign, a senior person takes the call.
Week three onward
The MCP server hands the reconciled account to Claude, and the creative workflow starts producing DaVinci Resolve timelines and image prompts from your own footage and reviews. From here the developer shapes the platform to your account: a new order source, a breakeven per product line, or the report your team asked for on Slack that morning.
FAQs
A platform that ties every order in your store to the campaign, ad set and ad that paid for it, and shows the return next to the number the ad platform reports. ROAS Link is that platform: it syncs every Meta campaign nightly through the Meta Ads API, reads the UTM on every order, and reports true ROAS, total ROAS with WhatsApp sales included, new-customer ROAS and MER, campaign by campaign. One deployment per client, its own database.
In the agentic era, the industry average is the floor.
E-commerce companies need a solution tailored to their own store to get ahead of the industry’s average metrics, not another tool with the same defaults as everyone else.
Part time from $2,500 a month (80 hours, one platform of your choice) or full time at $3,900 (160 hours, all three platforms), on US time, month to month, no recruiting fees.